Untung Ruginya Jualan Produk di Marketplace

Dec 27, 2016 | Uncategorized

marketplace 1Ecommerce yang semakin hits mendukung setiap pemilik brand ramai-ramai masuk ke bisnis ini.  Ada langkah cepat yang aman untuk bisa bermain di e-commerce, yakni bergabung di marketplace seperti Lazada, Blibli, Mataharimall dan lain sebagainya.  Hanya ternyata selain ada untungnya, juga ada beberapa kerugian jika bergabung di marketplace. Simak ulasannya!
Keuntungan Marketplace

  1. Dapat iklan gratis.

Marketplace biasanya punya modal banyak untuk menjalankan pemasaran massive di dunia digital dan offline.  Dengan bergabung di marketplace, maka tanpa mengeluarkan budget marketing yang berarti kita sudah bisa ikutan ‘nebeng’ populer via iklan-iklan mereka yang massive tadi.  Ini berarti budget marketing terutama digital marketing bisa ditekan.

  1. Cara bergabung cepat dan pembayaran aman komplit.

Bergabung di marketplace tidak seperti kalau kita bangun toko online sendiri yang butuh waktu.  Cukup beberapa jam, voila! Toko Anda sudah tercipta dan Anda siap jualan.  Memasukkan produk listing ke marketplace pun tergolong mudah.  Belum lagi dengan fitur pembayaran yang komplit dan kita tidak usah pusing mengurus ini itu untuk mendapatkan metode pembayaran aman dan komplit. Semua ditanggung si marketplace. Enak kan?

  1. Banyak pedagang banyak pembeli.

Seperti pasar, marketplace menawarkan varian produk yang jauh lebih banyak. Ini yang menjadi daya tarik pembeli.  Dengan bergabung di marketplace, peluang Anda mendapatkan new customer gratis lebih banyak.
Kerugian Marketplace

  1. Tidak bisa me-manage

Bergabung di marketplace Anda tidak berhak mengelola customer yang membeli produk Anda di marketplace tersebut. Jadi Anda sulit mengadakan loyalty program, karena pemilik loyalty program ada di tangan yang punya marketplace tersebut. Bukan Anda.

  1. Persaingan terbuka antar brand sejenis.

Jika Anda jualan fashion di marketplace, maka Anda akan bersaing dengan banyak pemain lain di bisnis yang sama. Sehingga peluang monopoli kategori produk hampir tidak ada sama sekali. Anda harus pintar-pintar memilih produk, setting harga dan mengatur promosi jika ingin menjadi pemenang di marketplace.

  1. Keberlangsungan marketplace yang tidak terjamin.

Anda tidak memiliki authority untuk membuat marketplace ini terus ada. Langgeng tidaknya marketplace adalah kuasa yang memiliki marketplace tersebut.
Baca juga: Pro dan Kontra Dalam Menggunakan Marketplace

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