How to Use Social Media to Boost E-Commerce Conversions

May 30, 2022 | Article

Indonesia has around 170 million active social media users, the largest after China and India. This makes social media among the leading avenues for you to market and advertises your products and services. With such a big user base, you will be able to reach many potential clients; and this will also assist you in improving the E-Commerce conversion rate for your brand. Learn how you can harness the power of social media to leverage your E-Commerce business.

However, marketing on social media is not as easy as it sounds. Simply posting pictures of the products you are selling will not do much. There are tactics and means, which have been proven to work that you will need to put in place so that you may get better conversions. Most of these tactics dive deep into ways through which can attract, interact with, and gain your target audience’s trust.

Others are concerned with improving people’s experience with your brand and making the process of purchasing items from your brand much simpler. Using tools such as a good rank tracker will assist you to consistently monitor the progress of your business. Here are six ways through which you can use your social media to improve your E-Commerce conversion rates.

  1. Promote content that is generated by your users
    Content that has been generated by users is significant, in that it plays the part of being social proof of your brand’s reliability. This sort of content helps you gain your clients’ trust. When your potential customers can see other customers who have bought your products, they can see the context in which they can get maximum use out of these products. Another advantage of using this is that customers tend to find products being promoted by people who have used them to be more trustworthy and genuine.
  2. Using hashtags
    If you want to increase your conversions, you need to ensure that all your posts on social media have hashtags. Hashtags really work in boosting sales and traffic to your brand. When people are looking for information and content that is related to your brand, they can see your posts because of the hashtags you use. It also means that people who will be viewing your posts will be relevant clientele because they will be people who are interested in the type of product or service that you provide.
  3. Coming up with offers and discounts
    Social media makes it possible to have a direct connection with your clients. You should, therefore, maximize this to improve your conversion rates. You should often come up with offers and discounts for your customers. Offers and discounts attract many new clients and thrill your existing customers. It’s important to remember to create a sense of urgency, as people tend to take quicker action and buy faster.
  4. Put your money into social media ads
    Sometimes, putting your effort into all the above tips may not even be helping because you may not be reaching the ideal audience or a huge number of the ideal client base. This may be partly due to your not having a significant social media following. If this is the case, it is a wise choice to invest in advertisements on social media. You can put up ads on Twitter, Instagram, and Facebook which is the most popular networking site.
  5. Creating pages and joining groups
    On social media, you can create two different types of pages. A brand page, and a general page but that are in a way related to your product. Once you have grown a substantial following, you can then advertise your product there. You shouldn’t forget to remain relevant and engaging. You can also join groups to have a grasp of what is happening in the business community and capture the relevant customers.
  6. Use of analytics
    Your marketing effort and strategies cannot be complete without analytics. Analytics are key, as they help you analyze the effects of your marketing strategies and in turn plan for your brand’s future. When you use analytics in social media, you will be able to gauge how effective your strategies are, and what more you need to do to improve your E-Commerce conversion rates.

When you scale up your business through social media engagement, you will see a significant uptick in sales, which also means that your fulfillment gets more complex. To maintain and increase customer satisfaction, you need reliable fulfillment solutions offered by prominent eCommerce companies, such as 8Commerce.

At 8Commerce, we handle product storage and how SKUs are picked, packed, and given to carriers when customers place an order. We also support every inventory step involved with your customers’ orders, including restocking to prepare for the next order. This way you can focus on growing your business through digital marketing techniques without having to worry about the hassle of logistics.

Click on this link to learn more about us and how we can help you scale up your business exponentially through smart, tech-driven logistics.

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