Minat Orang Belanja Online di Bulan Ramadhan Naik jadi 55%

Jul 29, 2016 | Uncategorized

Shopping
Menurut data yang diolah oleh 8commerce.com, traffic pengunjung ke situs-situs belanja online meningkat tajam dari 12% sampai 55% di bulan Ramadhan. Pantauan ini terlihat pada situs e-commerce besar seperti Tokopedia, MatahariMall, Zalora, JD dan Lazada.  Ini termasuk  toko-toko online brand.com yang dibanjiri pengunjung sampai dengan 20%.  Berdasarkan tambahan data dari Google, peningkatan akses internet di Indonesia juga mengalami peningkatan sampai dengan  152% dibandingkan bulan biasa. Peningkatan akses internet secara keseluruhan juga ikut meningkat saat bulan Ramadhan terutama saat jam 12 siang dan juga saat jam sahur.
Lain halnya dengan hasil survei UC Browser yang menyebutkan sekitar 81% pengguna mobile phone mengakses situs belanja online setidaknya  sekali dalam seminggu dan sebanyak 40,5% mengakses situs belanja online lebih dari 3 kali dalam satu hari. Sekitar 50% dari pengguna tersebut juga belanja menggunakan smartphone mereka.
Belanja online tampaknya telah menjadi salah satu kegiatan yang sangat digemari saat bulan Ramadhan. Momentum ini dimanfaatkan kalangan pengusaha besar dan kecil  e-commerce dengan menggeber promo-promo jelang Ramadhan.8commercebanguntokoonline2kecil

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