5 Tricks to Sell Expensive Products

Oct 27, 2021 | Article

Selling expensive products can be challenging, especially if there are cheaper options available out there. But it’s not impossible and it isn’t something you can’t achieve. While not everyone can afford that product, certain people are willing to buy it.

Because as we’re already aware of, something expensive is usually associated with superior quality, higher social standing for the owner, and other things that are considered better than its cheaper counterpart. As a salesperson, all you have to do is make the right pitch! Still unsure how to do it? Check out some of the tricks below!

1. Target the right people

Expensive products aren’t for everyone. That’s why you can’t just go out and try to sell them to random people. Learn about your products thoroughly and identify who will want to use it, then make them your target.

For example if you’re selling high-end ovens with beautiful design, you’d likely approach bakers. However you have to know that not all bakers need or want those expensive ovens. Some are content with any oven they can afford. Some professional bakers will probably choose high-spec ovens over beautifully-designed ones.

So do some research before you make a pitch. Save your time and energy by targeting the right audience.

2. Solve their problems

By paying more, people expect to have more problems solved. Even people who normally don’t like to spend money will gladly shell out a serious amount of cash to get rid of their problems and make their life easier.

What you have to do is identify what their problem is. Then, instead of focusing too much on the great features your expensive products have, emphasize on how the products can be helpful for them. Let your prospects know the convenience they’re going to miss if they don’t have your products.

3. Do not offer discounts

Your products are on sale at higher prices because there are reasons for it. So if you’re really selling quality, don’t be afraid of your competitors who sell similar products at cheaper rates. Rather than discount, you can still entice your customers with other promos that don’t require you to decrease your products’ price tags, like free shipping or free gifts.

4. Offer even pricier products

Sometimes, the most expensive products aren’t made to be sold. Sometimes, they’re there to make the other products seem cheaper.

Here’s an example. An average laptop usually goes for $600. Then imagine arriving at a store and seeing a high-end laptop listed for $3000. Next to it is another laptop with similar specifications, but listed for $2000. Despite being more expensive than average laptops, the latter laptop will sound like the best deal, doesn’t it?

5. Offer installment

Another way to make a pricey stuff more affordable is installment. Depending on your company’s policy, allow 3 to 12-month in-house installment. Or you can partner up with credit card companies that allow cardholders to choose installment plan for their transaction.

Handle expensive products with care

Expensive things also need special care. At 8Commerce, your goods are stored properly in a high-tech warehouse. Run by the experts in the industry, 8Commerce is committed to deliver accurate and smooth handling of every product, from storing to delivery. This way, you can leave your products with us worry-free.

Get in touch with our team to start simplifying your business by clicking this link.

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