5 Temuan Menarik dalam Ramainya Persaingan E-Commerce di Indonesia

Oct 4, 2017 | News


Persaingan e-commerce di Indonesia memang tampaknya semakin panas pada tahun 201. Ini terlihat dari kerja sama Alfacart dengan Unilever, re-branding Blanja.com, hingga perubahan nama Garena menjadi SEA setelah mendapatkan dana sebesar US$550 juta (sekitar Rp7,3 triliun).

Dari maraknya persaingan yang terjadi antara e-commerce, ada 5 temuan menarik. Apa sajakah?

E-commerce Lokal Tetap Merajai Persaingan

Dari sepuluh besar e-commerce dengan pengunjung terbanyak, tujuh di antaranya adalah e-commerce lokal, yaitu Tokopedia, Elevenia, Bukalapak, Blibli, Alfacart, MatahariMall, dan Bhineka. Sementara itu, tiga e-commerce internasional yang berhasil masuk ke dalam daftar adalah Lazada, JD.ID, dan Blanja.

Baca juga: Menguatnya Bisnis Ecommerce, Sejalan dengan Pertumbuhan Bisnis Pergudangan

Lazada Kalahkan Tokopedia dalam Jumlah Monthly Visitor

Sebagai pemain lokal, Tokopedia terus berupaya mengejar Lazada dari segi visitor per bulan. Dalam data terbaru peta e-commerce Indonesia, Lazada berhasil mengalahkan pengunjung Tokopedia per bulannya.

Blibli Merajai Facebook dan Twitter


Di Indonesia, Blibli berhasil merajai dua dari tiga social media yang menjadi parameter di peta e-commerce Indonesia, yaitu Twitter dan Facebook. Jumlah fans Blibli di Facebook dan pengikut di Twitter berhasil menempati urutan pertama, di atas Tokopedia.

Fashion E-commerce Merajai Instagram

3Fashion e-commerce berhasil merajai media sosal Instagram. Dari sepuluh e-commerce yang memiliki jumlah pengikut terbanyak di Instagram, 50% di antaranya adalah fashion e-commerce. Hal ini karena fashion e-commerce mementingkan aspek visual dari produk yang mereka jual. Dan Instagram adalah tempat terbaik untuk memamerkan foto-foto produk.

Baca juga: 5 Tips Jitu Bersaing dengan Situs Ecommerce Besar

Monthly Visitor Alfacart Saingi MatahariMall

Alfacart dan MatahariMall sama-sama mengawali bisnis secara offline sebelum mencoba peruntungan di ranah online. Dalam peta e-commerce Indonesia, jumlah pengunjung bulanan Alfacrt mampu memperbesar jarak dengan MatahariMal.

Itulah 5 temuan menarik dalam ketatnya persaingan e-commerce di Indonesia. Jadi, kita tunggu saja seperti apa pergerakan persaingan ini nantinya.


Recent Post

How to Use Social Media to Boost E-Commerce Conversions

Indonesia has around 170 million active social media users, the largest after China and India. This makes social media among the leading avenues for you to market and advertises your products and services. With such a big user base, you will be able to reach many...

How to Upsell and Cross-Sell on Your Online Store

Cross-selling and upselling increases your average order value, creating revenue and profit at very low incremental cost and most importantly build upon your relationships with your customers. Here you can learn more about these two fantastic techniques. What is...

When is the right time to outsource your fulfilment needs?

It is very common for scaled-up businesses and small and mid-sized enterprises (SMEs) to bring their operations in-house as a starting point, but as the business grows, pain points start to show. For example, making the tough decision of whether it’s more beneficial...

A beginner’s guide to fulfilment

If you are just starting an online business or you’ve been selling online for a while, you’ve probably thought about how to send your orders to your customers and what packaging you are going to send it in. Or you might be considering streamlining your fulfilment...

The history of e-fulfilment center

In this article, we are going to learn about the interesting evolution from traditional warehouses to the modern e-fulfilment centers and the role they play as the logistics nerve center of E-Commerce. Fulfillment centers have been revolutionizing the way business is...

Getting to know WMS and OMS, the backbone of e-fulfilment center

As online businesses grow in size and sophistication, they require two essential systems: an order management system (OMS) to manage front-end order processing and a warehouse management system (WMS) to manage back-end order fulfillment. Eventually you’ll need tight...

5 Tips to improve your e-commerce site

5 Tips to improve your e-commerce site Whenever they are browsing online, regardless of whether it’s to buy a product/service or research something, prospective buyers often pay attention to the website’s layout. If a particular website’s design is clunky and...

Choose the right fulfilment center. Follow these guides!

A fulfillment center is often referred to as a third-party logistics (3PL) provider. Some people think a fulfillment center and warehouse serve the same purpose, which is not the case. Fulfillment centers have bigger functions than warehouses. The main role of a...